Marketing project manager

About Willow

Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.

Responsibilities

Project intake, scoping & execution: Serving as the entry point for Marketing initiatives, building project briefs from the ground up, identifying the right stakeholders, and driving timelines, dependencies, and deliverables across multiple teams.

Project management systems: Owning and architecting the systems used to manage Marketing work (ClickUp, Monday.com, Asana), including workflows, automations, intake systems, dashboards, and reporting.

AI, automation & agentic workflows: Leading the integration of AI agents and automation into Marketing operations, identifying opportunities, coordinating implementation, and driving adoption.

Resource coordination & prioritization: Maintaining visibility into what's coming into Marketing, ensuring requests are properly scoped, and surfacing capacity conflicts and bottlenecks early.

Cross-functional communication & alignment: Acting as a central liaison across Marketing functions and other departments, keeping stakeholders aligned and ensuring nothing falls through the cracks.

Operational infrastructure: Building scalable processes, documentation, and workflows that improve visibility, accountability, and execution speed.

Product launches & go-to-market: Owning Marketing-related launch timelines, deliverables, and coordination across Creative, Lifecycle, Ecommerce, Paid Media, and other teams.

Data visibility & decision making: Helping surface and communicate relevant Marketing data to support faster, more informed decisions.

Requirements

3-6+ years of experience in marketing project management, marketing operations, integrated marketing, or simil